We name files for the media plan: campaign, motif, aspect, language. The editor’s private timeline names stay in the suite.
Colour-managed stills and video sit in parallel folders with a short readme: LUT, white, and what was approved.
Raws stay in our working storage unless bought. What the client receives is what they licensed.
A year later, brands ask for a new crop. If the archive is clean, that is a morning. If it is a pile, it is a new job.
We keep the working project for the revision window in the estimate. After that, restore is a quoted retrieval, not a favour.
Stmercure works from Fredrikinkatu, a design studio with a cove and a grade desk. Clients make furniture, textiles and the public buildings that specify them. Summer days run long and we use them. Winter jobs are indoor, with the window as key until it is gone, then a matched HMI.